Audi A1 “Oomph”

Posted on October 3, 2011

This is one of my personal favourites. Larger than life elements of the A1, placed in to studio sets made this for a very classy ad. The A1 might be small, but this puts the focus on the features that make it one desirable car.

I had to render a shot with a gigantic CG headlight with mental ray, lighting up around 30 or so CG rabbits which were rendered with Arnold. The shot is at 00:17 seconds in to the ad. Gemma Aliaga did some fantastic animations for the rabbits.

{The Mill’s official video link and credit list}