audiOomph

Audi A1 “Oomph”

Posted on October 3, 2011

This is one of my personal favourites. Larger than life elements of the A1, placed in to studio sets made this for a very classy ad. The A1 might be small, but this puts the focus on the features that make it one desirable car.

I had to render a shot with a gigantic CG headlight with mental ray, lighting up around 30 or so CG rabbits which were rendered with Arnold. The shot is at 00:17 seconds in to the ad. Gemma Aliaga did some fantastic animations for the rabbits.

{The Mill’s official video link and credit list}